Indian Institute of Management Udaipur Library

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1.
Marketing Research:A South Asian Perspective

by Churchill, Gilbert A.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Cengage Learning 2005Online access: Click here to access online Availability: No items available Checked out (1).

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2.
Using Market Knowledge

by Deshpande, Rohit.

Edition: Material type: book Book Publisher: New Delhi Sage Publications c2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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3.
Handbook of Qualitative Research Methods in Marketing

by Belk, Russell W.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: UK Edward Elgar 2006Online access: Click here to access online Availability: No items available Checked out (1).

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4.
Qualitative Consumer & Marketing Research

by Kozinets, Robert V.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Sage Publications 2013Online access: Click here to access online Availability: No items available Checked out (1).

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5.
Advanced Methods of Marketing Research

by Bagozzi, Richard P.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Massachusetts Blackwell 1994Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

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6.
Bayesian Statistics and Marketing

by Rossi, Peter E.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Jersey John Wiley & Sons 2005Availability: No items available Checked out (1).

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7.
Data Mining and Market Intelligence for Optimal marketing Returns

by Chiu, Susan.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Butterworth-Heinemann 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

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8.
Meeting of the Minds

by Barabba, Vincent P.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 1995Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

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9.
The Big Lie : or interpreting your global customer's inner life for profit

by Jouan, Christophe.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Hay House; Balboa Press 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

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10.
the Handbook of Marketing Research : uses, misuses, and future advances

by Grover, Rajiv.,Ed.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage Publications; Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

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11.
Qualitative Market Research : a comprehensive guide

by Mariampolski, H.Y.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

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12.
Ethnography for Marketers : a guide to consumer immersion

by Mariampolski, H.Y.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).

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13.
The Handbook for Focus Group Research

by Greenbaum, Thomas L.

Edition: 2nd Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage 1998Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

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14.
Why We Buy : the science of shopping

by Underhill, Paco.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Simon & Schuster 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1). Checked out (1).

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15.
Tilt : shifting your strategy from products to customers / Niraj Dawar.

by Dawar, Niraj.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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16.
Marketing research : an applied orientation / Naresh K. Malhotra, and Satyabhusan Dash.

by Malhotra, Naresh K [author.] | Dash, Satyabhusan.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : New York ; Pearson, c2016.Copyright date: ©2019Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

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17.
Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.

by Hunt, Shelby D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8001] (1).

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18.
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

by Morrison, Margaret A | Haley, Eric | Sheehan, Kim Bartel | Taylor, Ronald E.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1072] (1).

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19.
Geodemographics for marketers : using location analysis for research and marketing / Barry Leventhal.

by Leventhal, Barry [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.43] (1).

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20.
Advanced methods for modeling markets / Peter Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt.

by Leeflang, Peter | Wieringa, Jaap E | Bijmolt, Tammo H. A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, NY : Springer Science+Business Media, 2017.Availability: No items available Checked out (1).

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